GENDER STEREOTYPING

         
Stereotypes are generalizations of what society defines as a behavior or opinion of a certain group of people. They may not always be correct but we must admit that they do exist. In our generation filled with technological influence, we are always exposed to advertisements that heavily rely on stereotypes to convey consumer messages. What I think is really interesting is the way that gender stereotypes has evolved throughout the years.

Here is an example of an old deodorant ad

 Even in the past advertisement targeted towards women had hidden implications that we were to be pretty and superficial to satisfy men. This ad is saying that if she isn't using their Heed spray deodorant then she probably won't be expecting another date because of "that".

Below you can see an example of a current Lynx antiperspirant

Stereotypes have morphed to become what our society believes to be true about men and women even now. The women is seductively posing in a kitchen with only lingerie on and pulling a turkey from the stove is from the viewpoint of men during this time period. Its ridiculous how demeaning this can be for women to see that this is the way we should act and portray ourselves.

Commercial influence on an audience can actively shape and mold their opinions about reality. As we become more and more intrigued by mass media we also need to be exposed in moderation.