Tuesday, March 18, 2014

Racial Stereotyping

This is a video I stumbled upon that caught my eye that shows an interesting perspective of racial stereotypes presented in commercials. Right off the bat I could tell that this was an international ad, all the actors were Asian which I'm not used to. I think this might be a commercial that might be aired in Thailand specifically. One of KFC's many racists commercials, this video shows that all around the world people still view a specific group the way they are stereotyped by society. Focus was on the black girl on her way to school, she looks uneasy like she doesn't belong. It shows a scene where the girl is attempting to eat noodles for lunch but she can't pick it up with her utensils. Clearly stating that black people can't use chopsticks or adapt to the traditions of another culture. A classmate notices the little girl's distress and takes her to KFC where they're filmed eating happily away. Why did her classmate assume that she would enjoy KFC more than the food that they provide at school? These are views depicted by our society that advertisement agencies are trying to enforce and promote. Honestly I think a little racial stereotyping in commercials can be light hearted and funny like the Dorito's example shown in class. 

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