Agencies need to analyze consumer behavior to really predict how successful a product might be. If we can target a specific audience we can understand how they would find a certain product useful. For example, the evolution of the iPhone has transformed the cellphone industry. Smart phones make everything so easily accessible, ipod, phone, email, internet, and more all at the swipe of your fingertips. Newer developments that make life more convenient is what draws people to them making it worthwhile to stay in line for hours or even days. Advertisements for the iPhone were so advanced and intriguing influencing more hype on their products. People are captivated by Apple and their new products and to remain as the boss in the industry are always three steps ahead of their imitators. Apple squashes the competition and allows free updates and downloads of over 100,000 apps available through the internet. Soon these products are available everywhere and companies who imitate the boss only make the product even more appealing.
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