Semiotics

     The complexity of ads nowadays are much more intense than they used to be. Although they may be subtle, viewers often catch the message that advertisement agencies are trying to portray. Semiotics makes it possible to see how the public interprets the ad. 

     For example, this ad campaign featuring Katy Perry for some celebrity credibility. Women today are more obsessed with dieting and fitness. Pop Chips aim towards a crowd using this ad. I thought the captions were cute and pun-ny! But we see that these snack chips must be healthy and natural because there's "nothing fake about 'em". Snacking on these won't get you fat because its "love without the handles". A healthier alternative to junk food. 

     I love this Apple television ad because its so relatable. It brings you back to a place and a time when you've had to use Facetime to interact with a family member, a friend, or a special someone. The iphone maintains connections allowing you to see face to face at a time or a place where you can't be physically. We create meaning for the things we see on signs or in commercials. I think this ad does a great job of drawing you in and triggering a wide variety of emotions.

http://www.youtube.com/watch?v=iu1jHtf_oUc

     This billboard ad is creative in a visual aspect and also portraying that the beverage is irresistible. The 3D graphics suggest "Why not? Just grab a cold one"