Product Branding

           In class we got into mini groups to discuss which brands stood out as "the boss", "the fighter", and "the rest". Our group focused on coffee shop brands, immediately I thought of Starbuck's green mermaid which appears on their beverages. Reasons why Starbucks is known as "the boss" of this category is because everyone has probably had at least one Starbucks drink in their lifetime (their holiday drinks..da bomb), there's a ton of locations, and they also sell their coffee at local supermarkets to increase profit. "The Fighter" is second best, we had to decide between Peet's Coffee or Tully's. Depending on location there might be more Peet's Coffees in Norcal than Socal. But we went with Peet's because their company mimics the strategies of the leading competitor, but hasn't thought of an original idea yet to really set it on the map. "The Rest" is pretty self explanatory, places like Philz Coffee, 7 Eleven, and Dunkin' Donuts which aren't as globally known are categorized here.

          Branding is super important its what your company is known for, what differentiates you from the "the rest". Its that moment when you're at the store at you reach for the Ben and Jerry's ice cream instead of the Safeway Select kind. But not everyone is going to be a fan of the strongest contender, thats why there will alway be another brand providing options to everyone.

http://www.youtube.com/watch?v=WEJJUGJZxpU


Ads are used to alter what our society thinks is the norm or what is in at the moment. We're in a digital era where everything is transmitted electronically which allows advertisement  to be more influential now than what it used to be. We're constantly surrounded by ads which appear on the side of buses to blimps in the sky. A company exclusively promote certain products to the public through so many media channels like television and radio commercials, telemarketers, and the newspaper. Companies use advertising to get their brand out to consumers. Our world has transformed so much, people are much more media conscious and rely on advertisements.